KINGS
Nature Line
Kings Nature Line is a very small company, it basically has one worker, the chemist who makes all the formulas and products under the utmost care and with 100% natural ingredients. It is a project with a very tight budget but with a lot of character and potential.
Role:
Brand identity, Graphic designer, UX/UI designer
Tools:
Figma, Lightroom, Illustrator
It is a very tight budget project but with a lot of character and personality, so much so that it captivated the team just by listening to the owner. Being such a small company, it offers very few products but they wanted to put that same care into the creation of their digital platform.
Context
// Problem
The aim is to create an e-commerce without the attitude of an e-commerce page perse. With very few resources the aim is to create something elegant, natural and accessible.
// Solution
Work with the maximum possible internal resources to reduce costs and be able to dedicate time and creativity to create a space that transmits the KINGS essence.
// Quesition
How can we differentiate ourselves from the big brands that also have a natural and organic component in their products?
Research
After carrying out a benchmarket of the different companies on the market, sketches were made in order to start from minute 0 to test which would be the most intuitive and simple interface for users.
Ideation
From the first moment it was very clear that the weight of the work had to be directed to the digital interface, since the brand itself already has a lot of personality and potential, the visual identity emerged very naturally, with which we were able to dedicate ourselves fully to embark on the creation of the digital interface. Customizable products stand out as a business differential, in order to find that market niche that gives importance to how cosmetic products are created and that opts for natural and local products.
Visual language
The special care when creating and choosing the images to publish, plus the choice of an earthly color palette, which moves away from the cold colors of medical products, has ended up resulting in a space that gives serenity and minimalist vibes.
Conclusion
With a project as special as this one you can see that a large budget is not necessary to make a great product. Working with a company from start to finish, creating its visual identity to the product that goes on the market as a website, reminds us why we like to come up with creative solutions to the market.
