BARIUSTA
Barista is a mobile application that allows the user to reserve and buy their desired order. Through the application, users can request their order and pay for it through the same application, find the nearest store and see the establishment's offers.
This project is fictitious, it has been created with the aim of exploring my creativity and being able to use the tools
Role:
Visual designer, UX research, Ui designer
Tools:
Figma, Lightroom
Nowadays the world moves very fast and many times for this reason we do not enjoy the small pleasures. Bariusta aims to make it easy for you to have your breakfast or snack, as easily as possible.
Context
// Problem
In the mornings is when we are in the greatest hurry to get to the places and when there are the most queues and traffic jams. We can't waste time on the little things.
// Solution
The application allows users to place their orders quickly and in a personalized way in order to receive the best service in the shortest time possible.
// Quesition
How can we save the user time and not lose quality of service?
Research
We mapped the competitiors and their platforms to analyse their pain points and their strengths, and to see how thet work. Then, we interviwed relevant users eho use those servicies regularly, and user surveys to get a broader perspective. We analyzed the available coffee shops online platforms to understand the conventional structures, and to map the tools ans aspects that could be applicable to our platform and summerizaed our findings and marked the aspects we could incorporate into our platform for better solutions.
Ideation
With our findings, we thought about possible solutions, tools and features that we would like our app to have to improve the takeout services available and create an interface that could serve different types of people in a context where you have to place an order quick and easy and without having to think much. We started making quick sketches, corrections and additions and testing them along the way.
Visual language
We were clear that the application had to have a different look and feel from the big brands on the market, since the product that Bariusta offers is of high quality and cooked the same day. The interface is inspired by the geometric design of the establishments, and at the same time provides a clear reading among so much data, making it easier for users to read, who cover a wide range of ages and different habits.
Conclusion
An optimal user flow has been created that allows the user to perform a task intuitively as if they were in the same establishment. Much attention has been paid to the treatment through the application in order to provide the greatest warmth to customers.
