THE MET
The Met is one of the most important museums in the world with a long history behind it. It is no wonder that such an important entity wants to be up to date and as close as possible to its users. This project is fictitious, it has been created with the objective of exploring my creativity and being able to use the tools.
Role:
Visual designer, UI designer
Tools:
Figma
The Met is a museum with a lot of history and personality and where many of the great artworks of our history pass. It is no wonder that a personalized application is created for such a powerful brand.
Context
// Problem
Currently, a large network of museums uses the same interface to offer guided tours and basic information to users. Here we reconsider a personalized redesign that replaces this commented application.
// Solution
Create a personalized platform that transmits the brand's personality and thus stand out from other museums that use a standardized application.
// Quesition
How to create an application for such a wide audience and at the same time have a current design?
Research
The research focused a lot on understanding what users expected from a museum application and being able to capture it in the new application. With great unanimity, the results showed that users expected to know information about the artworks such as knowing where they were located within the same museum.
Ideation
A user flow was proposed that would be based on a single task, being able to access information about the exhibitions and works of art directly, once the application is opened, and that its use is limited to the time spent at the museum. Buying tickets and locating the different spaces of the museum are tasks accessible at all times on the screens, but they do not take center stage from the information part.
Visual language
Color plays an important role in the entire visual design of the application. A color as identifying as red gives a lot of power and presence to the application. The elements are arranged in such a way that users follow a direct path to the activity for which they download the app, avoiding possible confusion or misuse of the app.
Conclusion
That a job looks simple and at the same time works, shows us the great work behind the curtains. When a solution seems simple, a thousand mistakes have been ruled out before.
